While IAC owns more than media brands and products, it is perhaps most recently known for its Match Group of companies, a cluster of properties focused on dating, relationships and all things matchmaking in the online universe. Among the most recognizable brands are Match. Representatives for the Match Group and HowAboutWe confirmed the deal but would not disclose the price. Founded in by Aaron Schildkrout and Brian Schechter, two former teachers from Boston, HowAboutWe hosts a handful of online romance sites; its marquee offerings are HowAboutWe Dating, a matchmaking and date-suggestion service for singles, and HowAboutWe Couples, a date-suggestion service.
IAC's Match.com Acquires Online Dating Site OkCupid For $50M In Cash
Tinder (app) - Wikipedia
Tinder is a location-based social search mobile app most often used as a dating site , that allows users to use a swiping motion to like swipe right or dislike swipe left other users, and allows users to chat if both parties like each other a "match". Tinder was launched in within startup incubator Hatch Labs,   a joint venture of IAC and mobile development firm Xtreme Labs. Sean Rad and Justin Mateen had known each other from the age of Both come from Jewish-Iranian families in the Los Angeles area,   and both attended USC and became online entrepreneurs at the same time. Rad has said the impetus for Tinder's creation was his observation that "no matter who you are, you feel more comfortable approaching somebody if you know they want you to approach them. Rad has also said Tinder filled a gap in the availability of social platforms for meeting strangers, rather than connecting with people a user already knows. Tinder was seeded at numerous college campuses and quickly expanded to additional campuses.
Match Group has the right to acquire the remaining shares of Hinge within the next 12 months. Indeed, the Dallas, Texas-based internet company already owns more than 45 dating businesses, with over 25 of those businesses acquired since Match Group was incorporated in , including OkCupid, PlentyofFish, the social platform Twoo, the European online dating service Meetic, and the Japanese dating services developer Eureka. The company is also embroiled in litigation with dating app, Bumble, which alleges Match Group launched a lawsuit against it in part to help drive down the price of a possible acquisition — a claim Match Group disputes. While this is a lot of acquisitions, Match Group is still small.